[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tankpower.cz\/nastaveni-ktere-vam-s-prokliky-skutecne-zvysi-navstevnost-webu\/#Article","mainEntityOfPage":"https:\/\/www.tankpower.cz\/nastaveni-ktere-vam-s-prokliky-skutecne-zvysi-navstevnost-webu\/","headline":"Nastaven\u00ed, kter\u00e9 v\u00e1m s prokliky skute\u010dn\u011b zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost webu","name":"Nastaven\u00ed, kter\u00e9 v\u00e1m s prokliky skute\u010dn\u011b zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost webu","description":"Nepom\u011br mezi \u010d\u00edsly proklik\u016f a n\u00e1v\u0161t\u011bv se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm display kampan\u00ed. Existuje hned n\u011bkolik d\u016fvod\u016f, pro\u010d k tomu doch\u00e1z\u00ed. Chcete-li p\u0159iv\u00e9st na sv\u016fj web co nejv\u011bt\u0161\u00ed mno\u017estv\u00ed u\u017eivatel\u016f, pohl\u00eddejte si n\u00e1sleduj\u00edc\u00ed d\u016fvody, p\u0159i kter\u00fdch doch\u00e1z\u00ed k nesrovnalostem. Hlavn\u00ed d\u016fvody: u\u017eivatel na web skute\u010dn\u011b nedoraz\u00ed, dojde k blokov\u00e1n\u00ed skript\u016f a cookies, nena\u010dte se zna\u010dka GA. Praha […]","datePublished":"2020-10-17","dateModified":"2020-10-17","author":{"@type":"Person","@id":"https:\/\/www.tankpower.cz\/author\/#Person","name":"","url":"https:\/\/www.tankpower.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c8347e48acde4b8838164e4b1c9b1c2409c44aff1922a8b9d7dd631b9ae52bb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c8347e48acde4b8838164e4b1c9b1c2409c44aff1922a8b9d7dd631b9ae52bb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tankpower.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tankpower.cz\/wp-content\/uploads\/img_a389170_w2668_t1604389760.jpg","url":"https:\/\/www.tankpower.cz\/wp-content\/uploads\/img_a389170_w2668_t1604389760.jpg","height":0,"width":0},"url":"https:\/\/www.tankpower.cz\/nastaveni-ktere-vam-s-prokliky-skutecne-zvysi-navstevnost-webu\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":393,"articleBody":"   Nepom\u011br mezi \u010d\u00edsly proklik\u016f a n\u00e1v\u0161t\u011bv se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm display kampan\u00ed. Existuje hned n\u011bkolik d\u016fvod\u016f, pro\u010d k tomu doch\u00e1z\u00ed. Chcete-li p\u0159iv\u00e9st na sv\u016fj web co nejv\u011bt\u0161\u00ed mno\u017estv\u00ed u\u017eivatel\u016f, pohl\u00eddejte si n\u00e1sleduj\u00edc\u00ed d\u016fvody, p\u0159i kter\u00fdch doch\u00e1z\u00ed k nesrovnalostem. Hlavn\u00ed d\u016fvody: u\u017eivatel na web skute\u010dn\u011b nedoraz\u00ed, dojde k blokov\u00e1n\u00ed skript\u016f a cookies, nena\u010dte se zna\u010dka GA.Praha PPC je placen\u00e1 reklama, kter\u00e1 se na Googlu zobrazuje \u00fapln\u011b naho\u0159e a za jej\u00ed zobrazen\u00ed zaplat\u00edte cenu, kter\u00e1 plat\u00ed pro jedno kl\u00ed\u010dov\u00e9 slovo. Na druh\u00e9 stran\u011b \u0161k\u00e1ly stoj\u00ed Praha SEO, kter\u00e9 spo\u010d\u00edv\u00e1 v \u00fasp\u011b\u0161nosti organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed, pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov a kvalit\u011b obsahu. Kdy\u017e oboj\u00ed vyrovn\u00e1te, z\u00edsk\u00e1te nejlep\u0161\u00ed v\u00fdsledky a velkou konkuren\u010dn\u00ed v\u00fdhodu. Jak odstranit chyby? Spr\u00e1vn\u00e9 nastaven\u00ed Rozd\u00edly mezi prokliky a sessions z\u00e1vis\u00ed z nejv\u011bt\u0161\u00ed \u010d\u00e1sti na nastaven\u00ed cel\u00e9 kampan\u011b a samoz\u0159ejm\u011b tak\u00e9 syst\u00e9m, ve kter\u00e9m je spust\u00edte. Syst\u00e9m RTB (Adform) nedoporu\u010dujeme, proto\u017ee je na tom asi nejh\u016f\u0159e. Nejl\u00e9pe je na tom Sklik a AdWords, proto byste m\u011bli tyto syst\u00e9my zvolit jako svou prvn\u00ed mo\u017enost. Na syst\u00e9mu hodn\u011b z\u00e1le\u017e\u00ed, jak bude fungovat. M\u016f\u017eete si to sami vyzkou\u0161et, kdy\u017e spust\u00edte kampa\u0148 ve v\u00edcero platform\u00e1ch a nap\u0159. po m\u011bs\u00edci porovnat data. Form\u00e1t Rozd\u00edl nast\u00e1v\u00e1 tak\u00e9 v p\u0159\u00edpad\u011b zvolen\u00e9ho form\u00e1tu a typu reklamy, kterou zvol\u00edte. Textov\u00e9 varianty vy\u017eaduj\u00ed v\u011bt\u0161\u00ed pozornost u\u017eivatele, proto\u017ee si je mus\u00ed skute\u010dn\u011b p\u0159e\u010d\u00edst. Na druhou stranu bannery jsou \u00fasp\u011b\u0161n\u011bj\u0161\u00ed, proto\u017ee dok\u00e1\u017eou se spr\u00e1vnou grafikou zaujmout z\u00e1kazn\u00edka na prvn\u00ed pohled. V r\u00e1mci Facebooku se vyplat\u00ed investovat \u00fasil\u00ed do Carouselu i Newsfeedu, proto\u017ee jejich dosah je t\u00e9m\u011b\u0159 stejn\u00fd. Za\u0159\u00edzen\u00ed Na kvalitu m\u00e1 obrovsk\u00fd vliv i za\u0159\u00edzen\u00ed, na kter\u00e9m se reklama zobrazuje. Na desktopu je cena za proklik ni\u017e\u0161\u00ed, ale z\u00e1rove\u0148 ho v dne\u0161n\u00ed dob\u011b nepou\u017e\u00edv\u00e1 tolik lid\u00ed. Na mobiln\u00edch za\u0159\u00edzen\u00edch m\u00e1te v\u011bt\u0161\u00ed \u0161anci dosahu, ale tak\u00e9 v\u011bt\u0161\u00ed riziko nesrovnalost\u00ed v \u010d\u00edslech.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nastaven\u00ed, kter\u00e9 v\u00e1m s prokliky skute\u010dn\u011b zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost webu","item":"https:\/\/www.tankpower.cz\/nastaveni-ktere-vam-s-prokliky-skutecne-zvysi-navstevnost-webu\/#breadcrumbitem"}]}]